Subaru of Newnan

As Subaru of North America's flagship dealership, Mills Automotive Group sets a new standard for automotive retail through thoughtfully designed interior environments that prioritize hospitality, comfort, and the overall customer experience. Every furniture selection was carefully curated to create a hospitality-inspired destination, highlighted by an elevated customer lounge with comfortable seating, collaborative gathering areas, and welcoming amenities that transform routine service visits into a more enjoyable experience. Contemporary furnishings throughout the showroom, sales, delivery, employee, and community spaces balance durability, comfort, and refined design while supporting daily operations and reinforcing the premium Subaru brand. The result is an inviting interior that reflects Subaru's commitment to exceptional customer care and establishes a new benchmark for dealership environments.

DESIGN FIRM: Progressive AE

GENERAL CONTRACTOR: Choate Construction

PHOTOGRAPHY: Adam Goldberg Photography