ITG Brands
Greensboro, NC
SCOPE: ITG Brands underwent a significant cultural transformation by transitioning from traditional private offices to vibrant, collaborative workspaces upon moving their corporate headquarters. The interior design prioritizes environmental comfort and ambiance, integrating biophilic elements, private booths, and sound masking technology. Executive offices and meeting rooms with glass fronts prioritize natural light and reflect transparency and inclusivity. A central focus of the design is a large collaboration area and café space, which includes a new stadium stair with seating that connects two floors. This design facilitates town hall meetings and encourages daily impromptu staff gatherings.
DESIGN FIRM: Michael Graves
GENERAL CONTRACTOR: HICAPS
PHOTOGRAPHY: Keith Isaacs Photo, LLC